Five Ways to Bridge the IT Communications Gap
by Patricia Bramhall
If the election were held today, would your IT department win
a vote of confidence from the CEO and other company executives?
Watch for warning signs. Maybe your organization is discussing
cutting the budget or outsourcing some part of IT. Or the volume
of work continues to grow but you can't get head count increases.
Perhaps you rarely have lunch with other business executives, let
alone get invited to strategic think-tank meetings.
The challenge might be that you are battling with your IT users
instead of serving them. IT needs to demonstrate a transformation
from technology maintainer to proactive provider of strategic business
services. Failure to do so creates a serious communications gap
between the IT department and the rest of the organization.
Multiple surveys indicate IT managers must do more to improve the
perception of IT services among CEOs and other business leaders.
At a conference of 700 IT managers, poor communications between
IT and business executive colleagues was picked as the number one
issue by a two-to-one margin.
The Gartner Group surveyed 1400 CIOs in 30 countries. Two out of
three said they see their jobs at risk based on the CEO's thumbs
down view of IT and its performance. A McKinsey & Co. study of 90
French CEOs concluded that CIOs tend to focus too much on their
relationship with the CEO and not enough on business executives.
A CEO who doesn't know IT judges IT performance by talking with
his company executives.
To steal a great movie line, what we have here is an IT failure
to communicate. If this sounds like your situation, here are five
ways to provide better service and bridge the IT communications
gap:
- Find help to assess the situation. Get an outside third
party to conduct an assessment of IT service performance with
your business executives. The third party assessment can interview
your key executives to provide a complete evaluation and gap analysis
of your current process capability against the IT Infrastructure
Library (ITIL), which is a comprehensive documentation of best
practices within the framework of IT Service Management (ITSM),
including the provision, support, and management of effective
IT services. You can't do this as well as an outsider with no
vested interest in the outcome, plus the business people will
be more open because their complaints will not be directly attributed.
- Understand that perception is reality. You might view
some of the feedback as unfair. IT departments moan they are over
worked and under funded. They lament that executives understand
marketing and finance but haven't got a clue when it comes to
computers. "Those people," the complaints go, "just think of us
as techies and nerds who want more expensive technology toys that
increase overhead." You need to prove them wrong.
- Manage expectations. You need to measure the communications
gap and then work to close the gap. You can complain about this
being a classic no-win situation, or you can take charge of managing
the expectations of IT department success within the organization.
Kindly explain to IT users upfront how long things take or cost.
- Open the lines of communication. The solution is not
sweet talking the C suite ("Nice tie, Mr. Bigley!"), but more
consistent delivery of business value and better communication
of that value. Don't wait for the business people to invite you
to lunch, take them out for a meal. Breaking bread is a powerful
tool. Unfortunately, good work doesn't stand on its own-it needs
to be explained and shared with others.
- No more geek speak. Transform communications from IT
jargon and alphabet soup into the language of business. Quit trying
to teach them the language of IT. Instead, become bilingual so
you can speak IT and business lingo like balanced scorecards and
Six Sigma. At the very least bone up on your IT-to-plain-English
phrase book and talk to them in language they understand.
Hard work, but the payoff is well worth it. Bridging the communications
gap is how you stop being viewed as a resource "bottomless pit"
and start being seen as a valued strategic player.
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Patricia Bramhall, founder of Tydak Consulting Services (www.tydak.com),
is a thought leader in the field of IT Service Management (ITSM).
She is Information Technology Implementation Library (ITIL) certified,
and has a stellar record of achieving project objectives and deliverables
on time and below cost, with budgets of up to $120 million under
her management.
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